Last week I had to say goodbye.
Not to a client, but a person I grew to like a lot.
Our moment was chaos, it was silence, it was beauty - and it ran its course.
That's why thinking about it now brings a strange kind of tightness in my throat and a smile at the same time.
Without going into too many details, think of Santiago from The Alchemist, where the road starts calling and you just know you have to follow.
"You will never be able to escape from your heart. So it's better to listen to what it has to say."
And my heart calls for the road.
While I might share that story one day, today I want to be avoidant and slide into my safe space - business.
A different kind of goodbye
Let's talk about the goodbyes you say (or don't say) to your clients.
People mostly talk about the "honeymoon period" - the almighty onboarding.
But the final part of the client flow?
The goodbye?
Only rare manage to make that part of your client relationship intentional.
That's why I love working with my clients - because they get it.
One of them said it perfectly during our last workshop:
"If we get our client renewal strategy piece in place - in the next few months we could make 60% of our entire 2025 revenue, by simply taking care of people who already trust us."
No big launch.
Or complicated funnel.
Just making it easy for the right clients to stay.
And yet… 8 out of 10 people I talk to don't have even the basic offboarding protocol in place.
Yes, no, or maybe so
Offboarding protocol isn't about fancy automation diagrams or some CRM automation wizardry.
It's about one thing:
What actually happens when your client reaches the end of your program or engagement?
Do you know what to do if they say:
- Yes: I'm in, let's continue
- No: I'm complete, thank you
- Maybe: I'm unsure right now, but not closed
A few months ago, I almost messed this up myself.
A client had to ask me:
"So, Filip… what are the next steps? Are we continuing or what?"
That should never be their job.
Even in the best case, when all you have to do is send a renewal link - you still need a plan.
Otherwise, you're always reacting instead of leading.
And for those who don't continue, I bet they'd gladly give you a testimonial or refer someone - if you just asked.
And the maybe's?
They're not lost.
They're just waiting for the right time to jump back in.
So, you need a way to keep them close.
The fourth option
There's also one more scenario that no one likes to talk about.
When the client you're currently working with is no longer a fit.
Maybe your focus changed.
Maybe their needs evolved.
Or it was never quite aligned, but you tried to make it work.
I've been on the receiving end of that.
I could feel I wasn't their ideal fit anymore after more than a year of working together.
But instead of a real conversation and a graceful exit - I got a half-assed excuse that shut the door.
And instead of sending people their way, I quietly took them off my list.
Not out of spite, just because the energy was off.
It's the same instinct I wrote about in letter 001 - noticing when a client has quietly stopped becoming who they came to become.
Build it once
The beautiful thing about an offboarding protocol?
You don't need to update it often.
It's a one-time build that keeps serving you, and your clients, every single cycle.
But for some reason, most of you haven't built it yet.
And maybe that's why this has been on my mind today.
Saying goodbye, whether to a person or a client - is never just a logistical moment.
It's also emotional.
Sometimes even identity-shifting.
And just like in life, the way you end a client relationship says just as much about your values as how you begin it.
So maybe this is my way of staying close to something I had to let go of.
And maybe this is also my quiet thank-you to someone who reminded me what it means to feel safe, seen, and strong - all at once.
By choosing to stay present with the goodbyes that are still mine to shape.
Because sometimes, all it takes for your clients to stay is to feel seen and taken care of while they walk their journey.
If this landed deeply, you're probably part of the 4%, a Client-First Entrepreneur.
Someone who knows that real growth doesn't come from louder funnels, but from taking even better care of clients you already have.
The Gameplan
If you've been wanting to simplify and deepen your client experience - especially the parts most founders skip, like the goodbye - the next step is The Gameplan.
A 90-minute 1:1 retention diagnostic where we map the three places your program is losing momentum, and you walk away with a written 60-90 day plan to fix them.
You complete a guided self-paced FlowOS diagnostic on your own first (20-30 min) so we walk into the call with the full picture. Then 90 minutes of focused 1:1 work, and a written plan you can hand to your team.
We cover the three places retention quietly breaks:
- The Momentum Block - where clients drift before they get a first real win
- The Founder Block - where the program works only because you're personally holding it together
- The Upgrade Block - where clients finish warm and grateful, then leave because there was no clear next step (this is where the goodbye lives)
See you on the Gameplan call,
-Filip
Frequently Asked Questions
What is a client offboarding protocol?
A client offboarding protocol is the intentional process you run when a client reaches the end of your program or engagement. It defines exactly what happens for the three possible outcomes - yes (they continue), no (they complete and leave), and maybe (they're unsure but not closed) - so renewals, testimonials, and referrals don't depend on the client asking what's next.
Why do most coaches and founders skip offboarding?
Most coaching businesses obsess over onboarding and ignore the goodbye. About 8 out of 10 founders have no offboarding protocol at all. The reason: offboarding feels emotional and final, while onboarding feels like growth. But without a goodbye plan, you react to renewals instead of leading them, and clients quietly drift away without becoming testimonials, referrals, or future returners.
How much revenue can a renewal strategy generate?
One of Filip's clients calculated that getting their renewal piece in place could generate 60% of their entire annual revenue - simply by taking better care of clients who already trust them. No new launch, no complex funnel, just making it easy for the right clients to stay.
What do you do with clients who say 'maybe' at the end of a program?
Maybes are not lost clients - they're waiting for the right moment to come back. The offboarding protocol needs a way to keep them close: a graceful exit, an open door, light-touch follow-up that respects their pause. Treat them like future yeses, not failed renewals.
When should you let a client go?
When a client is no longer a fit - because your focus shifted, their needs evolved, or alignment was never quite there - the right move is a real conversation and a graceful exit, not a half-explanation that closes the door. Done well, the parting client still refers people. Done poorly, both sides quietly take each other off the list.
Client Flow Letter
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